When you think about elite performers, whether in sports, business, or life, a common narrative is that they are relentless goal-setters. While goals can provide direction and motivation, there’s an intriguing counterargument: the very best don’t obsess over goals—they focus on the process.
Goals vs. Systems
Goals are like milestones—they give you something to aim for. But here’s the problem: goals are outcomes, often out of your control. The best understand that success isn’t about the trophy, the title, or the numbers on a spreadsheet. It’s about the systems and habits they build to get there.
Rather than saying, “I want to run a marathon,” they lace up their shoes every day and run. Instead of aiming to close a big deal, they master the art of consistent prospecting and relationship-building. Goals might inspire action, but systems sustain it.
The Power of Consistency
The top performers operate with a sense of inevitability. They don’t wait for inspiration or motivation; they’ve built routines that ensure action happens, no matter the circumstances. The golfer who practices their short game until it feels second nature or the CEO who dedicates time every morning to strategic thinking—these people don’t rely on fleeting bursts of willpower. They act because it’s who they are, not because of some far-off goal.
Flow Over Fixation
When you’re fixated on a goal, the focus can shift to the outcome instead of the journey. Ironically, this can create anxiety and hinder performance. The best operate in a state of flow, where the act of doing becomes its own reward. They thrive in the process, knowing that the outcomes will take care of themselves.
Action Steps for "Just Doing"
Build Habits: Identify the small, repeatable actions that lead to success and do them daily.
Trust the Process: Focus less on results and more on improving your craft.
Detach from Outcomes: Let go of rigid expectations. Be present in the work itself.
Reframe Your Identity: See yourself as someone who “does” rather than someone who “wants.” A writer writes. A runner runs. A leader leads.
The best don’t set out to win—they just show up, day after day, and do the work. Goals may point you in the right direction, but it’s your habits, systems, and consistent action that carry you there. So, stop worrying about where you want to go. Focus on what you can do today. The rest will follow.
After all, the best don’t have goals—they just do.
Thanks for reading
Ken
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