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Writer's pictureKen Lubin

If You Want To Stand Out, Stop Following The Crowd



Success isn’t found in mimicking what others are doing. It’s found in daring to be different. In sports, the teams that win championships aren’t just playing the same game—they’re reinventing it. The same applies to your career or business.


Don’t copy what works for someone else. Define what makes you or your brand unique, and double down on that. Real leaders don’t blend in; they challenge norms and innovate. Be bold. Take the risk of being noticed. That’s where the real success lies.


Here’s how to break free and stand out:


  • Embrace your strengths: Identify what makes you or your business unique, and focus on that.

  • Stop comparing: Competing on someone else’s terms limits your potential. Play your own game.

  • Challenge the norm: Don’t be afraid to question conventional wisdom or common practices.

  • Be bold: Take risks that make you uncomfortable—they’re often the ones that lead to growth.

  • Innovate constantly: Think about how you can do things better or differently than anyone else.


💭 What’s one way you’re stepping away from the crowd this week?


Thanks for reading

Ken

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